5 hard skills or competencies (industry competencies) for Retail Sales Staff
Skill definition-Applying comprehensive knowledge of retail principles, inventory management, pricing strategies, and consumer behavior to effectively manage and operate retail businesses.
Level 1 Behaviors
(General Familiarity)
Lists diverse activities and functions of retailing including buying, advertising, and data processing.
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Level 2 Behaviors
(Light Experience)
Identifies and explains major operational issues and considerations.
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Level 3 Behaviors
(Moderate Experience)
Implements promotional activities to communicate the features and benefits of new products.
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Level 4 Behaviors
(Extensive Experience)
Monitors and optimizes retail operations to enhance productivity and cost-effectiveness.
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Level 5 Behaviors
(Mastery)
Explores the historical and future positioning of the organization in light of prevailing retail trends.
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Skill definition-Communicating and engaging with customers to boost satisfaction, loyalty, and retention for the sales and revenue growth of retail stores.
Level 1 Behaviors
(General Familiarity)
Identifies the critical role of customer interaction and service within a retail context.
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Level 2 Behaviors
(Light Experience)
Quickly establishes rapport with customers, addresses their concerns, and offers references in peak hours.
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Level 3 Behaviors
(Moderate Experience)
Provides personalized recommendations or suggestions based on customer wants and preferences.
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Level 4 Behaviors
(Extensive Experience)
Implements customer feedback and survey programs to gather valuable insights and boost customer interaction.
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Level 5 Behaviors
(Mastery)
Develops virtual reality customer interaction simulations to enhance emotional connections between staff and customers.
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5 general skills or competencies (Job family competencies) for Retail Sales Staff
Skill definition-Attracting and converting new customers for our business.
Level 1 Behaviors
(General Familiarity)
Documents the best practices used in customer acquisition strategies.
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Level 2 Behaviors
(Light Experience)
Tracks market needs, industry trends, and competitive dynamics in customer acquisition.
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Level 3 Behaviors
(Moderate Experience)
Partners with sales and marketing to execute marketing campaigns for new customer acquisition.
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Level 4 Behaviors
(Extensive Experience)
Interprets trends or patterns in complex data sets to improve overall customer acquisition goals.
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Level 5 Behaviors
(Mastery)
Develops value-based customer segmentation models to ensure the acquisition of new customers.
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Skill definition-Collecting, analyzing, interpreting, and applying customer data to gain insights into their behavior, preferences, and needs.
Level 1 Behaviors
(General Familiarity)
Lists commonly used data collection strategies for analyzing customer purchasing behavior.
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Level 2 Behaviors
(Light Experience)
Identifies key customer segments to detect product preferences and demand patterns efficiently.
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Level 3 Behaviors
(Moderate Experience)
Reviews marketing campaign effectiveness and return on investment (ROI) using customer behavior data.
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Level 4 Behaviors
(Extensive Experience)
Leads complex analytics projects to solve strategic business challenges and customer-specific issues.
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Level 5 Behaviors
(Mastery)
Develops customer churn prediction models to identify at-risk customers and implement retention strategies.
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8 soft skills or competencies (core competencies) for Retail Sales Staff
Skill definition-Ability to identify one's own strengths, set goals and work hard in achieving goals, standards, and targets without external rewards or punishments.
Level 1 Behaviors
(General Familiarity)
Distinguishes the differences between intrinsic and extrinsic motivators.
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Level 2 Behaviors
(Light Experience)
Seeks recommendations and advice to improve future work processes and refine own competency gaps.
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Level 3 Behaviors
(Moderate Experience)
Develops a high-quality relationship with other motivated people.
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Level 4 Behaviors
(Extensive Experience)
Recognizes employees' achievements and milestones with word praises to encourage continued performance.
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Level 5 Behaviors
(Mastery)
Shares innovative motivation techniques and exercises to boost self-motivation within our business.
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Skill definition-Adapting, responding to, and dealing with the changing environment and new situations.
Level 1 Behaviors
(General Familiarity)
Documents variations in work schedules, locations, and responsibilities.
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Level 2 Behaviors
(Light Experience)
Listens carefully and patiently to other people's points of view.
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Level 3 Behaviors
(Moderate Experience)
Integrates innovative ways of working into an existing process.
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Level 4 Behaviors
(Extensive Experience)
Leverages prior experience in handling changing situations and unexpected obstacles.
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Level 5 Behaviors
(Mastery)
Shifts organizational strategy in response to changing priorities.
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Summary of Retail Sales Staff skills and competencies
There are 5 hard skills for Retail Sales Staff, Retail Industry, Retail Customer Interaction, Product Demonstration, etc.
5 general skills for Retail Sales Staff, Customer Acquisition, Customer Behavior Analytics, Promotion, etc.
8 soft skills for Retail Sales Staff, Self-Motivation, Flexibility, Initiative, etc.
While the list totals 18 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Retail Sales Staff, he or she needs to be proficient in Self-Motivation, be proficient in Flexibility, and be proficient in Initiative.